How It Started
Ever felt thirsty, so you open the fridge - but find nothing you really want?
That’s kind of how we got started. Except, it was a 7-11 store.
We were there to grab a drink (of the non-alcoholic variety). But we couldn’t find anything we wanted.
Why? They were all loaded with sugar. Even those that were supposed to be ‘healthy’ – like sugared fruit juices.
So, we started looking for something to fill this gap.
Making healthy, delicious.
We knew producing a healthy drink wasn’t enough – because healthy has to also taste good. What use is a healthy drink if it never gets drunk?
Our search for a great-tasting, actually healthy drink actually led us to Matcha – one of the most potent superfoods on the planet. It also happens to be delicious.
That’s why we do what we do. To inspire you to live a healthier and sustainable lifestyle, we want to make high-quality, healthy Matcha easy and accessible.
And we want to do this in a way that is honest, and environmentally sustainable.
This is only the beginning – and it’s about to get exciting.
Want to learn more?
CTF in the news.
What the rest of the Internet is saying about us.
Our Matcha handbook.
Learn about Matcha - how it's different from normal green tea, how to use it, and more.
See what our customers are saying about us.