Our Mission

To upgrade your lifestyle into one that's sustainable both for your health, and the health of the planet.

We do this by making delicious yet healthy Matcha easy and accessible to a wider audience, in a way that is honest and environmentally sustainable.

How It Started

Ever felt thirsty, so you open the fridge - but find nothing you really want?

That’s kind of how we got started. Except, it was a 7-11 store.

We were there to grab a drink (of the non-alcoholic variety). But we couldn’t find anything we wanted.

Why? They were all loaded with sugar. Even those that were supposed to be ‘healthy’ – like sugared fruit juices.

So, we started looking for something to fill this gap.

Making healthy, delicious. 

We knew producing a healthy drink wasn’t enough – because healthy has to also taste good. What use is a healthy drink if it never gets drunk?

Our search for a great-tasting, actually healthy drink actually led us to Matcha – one of the most potent superfoods on the planet. It also happens to be delicious.

That’s why we do what we do. To inspire you to live a healthier and sustainable lifestyle, we want to make high-quality, healthy Matcha easy and accessible.

And we want to do this in a way that is honest, and environmentally sustainable.

This is only the beginning – and it’s about to get exciting.

Want to learn more?

CTF in the news.

What the rest of the Internet is saying about us.

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Our Matcha handbook.

Learn about Matcha - how it's different from normal green tea, how to use it, and more.

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#CTFam reviews.

See what our customers are saying about us.

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