I am unashamed to say - I have always loved coffee, and it acts as fuel to get me through my list of tasks.
However, I began to rely on it too heavily, with 2-3 coffees a day.
That was when I realised the downsides to coffee - like headaches if I didn't drink coffee.
I also felt really tired all the time, and occasionally couldn't sleep well at night.
That was when, I started searching for an alternative - and it brought me to Matcha.
What is Matcha?
Matcha is made from green tea leaves of the Camellia Sinensis plant, ground into a fine powder.
Matcha particles are whisked with hot water to form a suspension with a frothy texture.
Unlike green tea, Matcha (and all the nutrients found in the tea leaves) is directly consumed into the body.
Is Matcha really better?
There are plenty of real-world, scientific studies about the benefits of Matcha vs Coffee.
We've linked some sources below, so you know we're not just making it up!
Stay sharp longer (4 - 6 hours). No crash.
Get pumped - for 1-2 hours. Then feel sleepy again.
Packed with antioxidants. One of the richest on the planet.
Not much to see here...
Feel calm yet alert - thanks to L-theanine, a natural amino acid that aids concentration.
Jittery, increased heartbeat, jumpy / stressed.
Stronger focus due to the release of serotonin and dopamine
Concentration loss, lethargy after 1-2 hours
Antioxidants prevent bacteria from sticking to teeth, and removes bad breath
Stained teeth, coffee breath
Avoid a Caffeine Crash
Coffee can leave you feeling jittery and on edge. This is because caffeine in coffee is released all at once.
Coffee makes you feel alert and focused for awhile, before the anxiety and nervousness kick in.
That is why many experience a high from the coffee, followed quickly by an energy slump.
When you consume Matcha, caffeine is released slowly in the body due to an amino acid called L-theanine.
It gently buffers the release, allowing you to feel blissfully alert yet calm.
Due to the slow release of caffeine, you will stay focused for 4-6 hours without any caffeine crash.
Matcha naturally lowers anxiety
Matcha releases feel-good chemicals like serotonin and dopamine, which help to balance your mood and reduce anxiety.
While stress and anxiety are associated with increased Beta brain waves.
L-Theanine in Matcha boosts Alpha waves that promotes alert relaxation within 30-40 minutes after consumption and lowers Beta waves.
Matcha raises productivity
No more Coffee Breath!
Ever regretted going into a meeting with that coffee breath?
Next time, try Matcha instead.
The antioxidants in Matcha cleanse the mouth, and reduce bad breath.
According to a study published in the Archives of Oral Medicine, antioxidants in Matcha protect teeth against tooth decay and prevents the growth of cavity-causing bacteria in the mouth.
While coffee contains approximately twice the amount of caffeine compared to Matcha, the effects of caffeine from Matcha are certainly more beneficial and pleasant due to L-theanine.
Try swapping coffee for Matcha in the morning for 7 days and see how you feel.
Here's how we can help.
Expensive prices, excessive sugar, grainy lattes, and bland Matcha... no Matcha lover deserves that.
We believe you should be able to enjoy healthy and delicious Matcha whenever you want.
And - without burning a hole in your wallet!
That's why we started Craft Tea Fox. To make high-quality Matcha accessible, affordable, and easy - so you can enjoy Matcha on your terms.
Anyone can make Matcha.
When we first started, all the fancy Japanese terms and equipment seemed too advanced for us non-baristas.
But it turns out, brewing Matcha is really easy!
By trying to appear authentic, many tea companies make Matcha more complicated than it actually is.
We believe it should be easy.
That's why we offer easy recipes, beginner-friendly guides, and incredible after-sales support, to help you recreate the Matcha you love - at a fraction of the price.
Sieve Matcha to get rid of Matcha clumps in your drink. Clumps don't taste good.
Unlike green tea, real Matcha doesn't dissolve. That's why Matcha is whisked with a Japanese Matcha whisk.
Mix it with your preferred milk, if you want. Then enjoy - that's it. It's that simple!
Our Secret to Great Tasting Matcha
Uji Matcha is cultivated in Uji, Kyoto - the Matcha capital of the world.
As suppliers of Japanese feudal nobility, Uji’s tea farmers have perfected their craft over centuries.
This, combined with Uji’s enviable geography of fertile soil and sloping hills, makes Uji Matcha sweeter than Matcha from elsewhere.
What Others Say About Us
"This is one of the best matcha powders that I've purchased, it's super smooth and tastes exactly like matcha I would have in Japan 🤤 would definitely buy this again! (been drinking it by itself/with milk a few times a week)"
"I've tried other brands as well just to compare. And by far Craft Tea Fox has the best one. The colour is vibrant and there's no bitter, dry, grainy taste. Really recommended!"
"The colour and the fineness of the powder is wonderful. And it smells heavenly. Definitely worth the money."
"Pretty packaging so it's great as a gift! The Uji Matcha is very authentic and has a great smelling aroma. I've also got the matcha bowl with spout which was really cute and unique! Will definitely recommend to other matcha lovers."
Introducing the Awakening Matcha Whisk Set.
Making Matcha was an Awakening for us - we hope this will be yours too.
Making Matcha with the Awakening Whisk Set is super easy.
You'll get everything you need to start right away.
And did we mention that for this month, you can get $20 off the entire kit too?
Click the link below to find out more.